The reason our campaigns and tools incorporate video is that it is simply the most powerful digital marketing tool available. It’s better for recall, it’s more persuasive and search engines love it. Video is so effective, we couldn’t hope to list all the reasons it belongs in the best marketing plans… but we’ve tried.
The reason video is more persuasive than other types of content is the human brain requires emotional input to make decisions. And no technology is better at conveying emotion than video.
Video caters to the brain’s visual and auditory systems, picking up on cues like body language, facial expressions, imagery and music. This elicits an emotional bond that will influence a person’s choices and actions.
In fact, studies show that over 80% of people say they are more likely to buy a product after watching a video about it.
There’s something about seeing a person that connects us on a human level. It is the basis on which we build trust. Video enables you to be more “in sync” with your viewers, allowing you to reinforce your message with intonation, eye “contact” and phrasing that clarifies your intention. They can see you, share your emotions and develop a relationship with you.
seo and video
Video is the trump card in the hand of the search engine optimizer. Search engines are looking for signs that your content is engaging to determine if it is worth a high ranking. And nothing boosts engagement like video.
In fact, Forrester research found that the presence of video on a web page makes it 53x more likely to appear on the first page of Google. And, while those percentages are always changing, the principle remains consistent: video increases the searchability of your content.
Video pages send strong “Indicators of Relevance” to search engines, like Google, which boosts the search rank of your content. Some of those tangible benefits for SEO include:
- Doubled Time-On-Page
- 3x More Natural Inbound Links
- 200-300% More Unique Monthly Site Visits
- 41% Higher Click-Through Rates From Search
One of the best things about video content is that you can post it on YouTube. While video can dramatically increase your website’s visibility on the major search engines (Google, Bing, Yahoo), few businesses understand how to take advantage of YouTube, the world’s second largest search engine.
Depending on your marketing objectives, your videos can live either on YouTube or on your website. If your video is on YouTube, you can increase your brand’s visibility in search fairly quickly, but the traffic will go to YouTube. But if your video lives on your website, the traffic goes to your site, but it takes longer to build up your rankings and traffic.
When you work with Orbit Creative, our marketing team will help you determine which strategy is the best fit for your specific video project.
Email marketing remains one of the most effective marketing tactics available. Marketers consistently rank email as having a higher return on investment than any other marketing strategy, followed closely by SEO.
But what if you could double or triple the effectiveness of your email marketing efforts?
That’s what video does: it increases email click-through rates by 200-300%, ensuring that your email campaigns get the highest ROI possible.